How to Measure the Value of Developer Relations

Measuring Developer Relations has been a topic of discussion, debate, confusion, and uncertainty for the duration of DevRel’s existence as a discipline. How do we measure Developer Relations?

Over the course of my career leading Developer Relations (from manager to executive roles), I have seen dozens of articles and presentations sharing philosophies for measuring DevRel, or suggestions for hundreds of different metrics to track. However, there are very few resources that tell anyone exactly how to measure Developer Relations in a quantifiable, wholistic sense.

In this article I share my Keystone DevRel Metrics framework to demonstrate how you can measure Developer Relations and also communicate the business value of DevRel to stakeholders.

How to Drive Developer Growth and Engagement

To effectively drive sustainable developer growth and engagement for products that serve developers, I created the Developer Empowerment flywheel. When connecting with developer audiences on behalf of an organization, driving developer growth and engagement needs to be cross-functional, measurable, and scalable.

How to Connect with Your Developer Audience

Let’s dig into the developer audience and what developers are looking for when we evaluate products, technologies, and even the very companies that market to us. How can Developer Relations teams form a positive and lasting connection with their developer audience?

What is Developer Relations?

The goal of this article is to provide an explainer sharing my thoughts on what Developer Relations is, what its core tenets are, and what important questions DevRel works to provide answers to.